Digitalization 16.07.2021   687

Digitization and Artificial Intelligence in Tourism

Digital transformations that began in the early 2000s have become a very important factor on a global scale today.

Digitization and Artificial Intelligence in Tourism - It would be completely wrong to only look at digitization and activities on a sectoral or local basis. As Tourwix Travel we would like to convey to you the effects and advantages of technological developments in the tourism sector, which strongly influence all service factors worldwide.

What is the significance of digitization?

Digitization and technological developments have gained in importance in all countries of the world today. Of course, all industries benefit from the new opportunities that arise from a development of this magnitude. Countries, authorities or brands that do not value digitization suffer enormous losses. As an example of this situation, thousands of examples can be seen over the past 20 years. These developments bring greater benefits or advantages, particularly in service areas with direct contact with people, such as the tourism sector. The aim is to minimize personal or personal contact, depending on digitization and activities in tourism, especially during the Covid 19 pandemic.

The digitization and activities of the industries on a global level are fundamentally based on the logic of "making life easier" and the resulting end products and services were developed based on this.

What is Artificial Intelligence (AI)?

Artificial Intelligence in the simplest sense; They are developed structures that can respond to human needs, as man-made machines acquire the ability to learn, to draw conclusions from old experiences, to adapt to every new input and to incorporate it into the ecosystem accordingly. The best known examples of artificial intelligence in daily life are:

• Smart home systems
• Robotic vacuum cleaner
• Autonomous cars
• Computers that can play chess
• Facial recognition systems
• It can be enumerated endlessly like E-commerce infrastructures.
• Artificial intelligence products seem to influence the problem of limited resources in response to the endless human needs in our lives from the past to the present.

What are developments in the field of artificial intelligence in tourism activities?

As evidenced by many different developments, the greatest investment that companies, governments or large agencies can make as of the 21st century is to provide product and service developments in this direction through work on digitization and activities. Digitization and activities in tourism and hotel management are relatively high compared to the industry.

The developments in the field of artificial intelligence in tourism increase day by day and bring great advantages in terms of customer satisfaction. We can list some artificial intelligence activities that are used in tourism activities, although the artificial intelligence developments that have arisen to keep customer satisfaction at the highest level are of infinite magnitude and scope.

• Chat Bot: Artificial Intelligence Chat Bots, which are used today by hotels that want to benefit from digitization and technology activities, offer customers a simple interface around the clock. These applications, using a specific algorithm, are quite advanced in managing guest relationships. At the same time, these devices offer the greatest feedback on customer satisfaction.
   
• Facial recognition systems: Thanks to embedded applications with artificial intelligence, facial recognition and recognition systems that greatly increase the security parameters in the tourism sector, especially in locations such as large accommodation providers and international airports, offer great advantages.
   
• Digital wallet and payments: Developments like these, which seem to be gradually displacing traditional financial habits, are forcing payment and spending behavior to make radical changes. In addition to major changes, online payments or financial transactions also bring improvements to traditional financing methods. The fact that you can pay for every hotel reservation on the other side of the world immediately and with a secure infrastructure is largely thanks to artificial intelligence.